Guides: pricing for Shopify

Practical knowledge on pricing for e-commerce — from the basics to Shopify-specific topics. Each guide is a few minutes' read.

The 5-step calculation step by step — the basis for all other guides.

Calculate and set the right calculation factor: derive it from existing prices or build it up from your costs — with an example and formula.

Markup and margin explained simply: same profit, different percentage base — with formulas and an example.

Calculate VAT correctly: net to gross, standard rate 19% and reduced rate 7% — with formula and example.

Round sell prices cleanly: to €0.05, €0.10 or psychological thresholds like x.99 — why and how to round after VAT.

Build cash discounts and rebates into your pricing: a buffer keeps your margin intact even after a discount — with formula and example.

Keep purchase prices in Shopify clean: what unit cost is, where Shopify stores it, and how to keep cost prices up to date across the catalog.

Bulk-change prices in Shopify via Excel: export cost prices, edit offline and import only real changes — safely, with a backup.

When your supplier raises prices: update sell prices quickly and consistently without losing margin — how to spot and update affected items.

Why to back up before every bulk price change in Shopify — and how a restore with review works. Price changes are permanent.

PriceCalc Pro puts this knowledge into practice: manage cost prices, calculate sell prices and save them straight to Shopify — with data backup.